Disrupsi Komunikasi Generasi Z dan Generasi X di Lingkungan Kampus
DOI:
https://doi.org/10.60023/7kt6tj08Keywords:
disrupsi komunikasi, Generasi Z, Generasi X, pendidikan vokasi, Komunikasi AntargenerasiAbstract
Penelitian ini menganalisis disrupsi komunikasi antara mahasiswa Generasi Z dan dosen Generasi X di lingkungan STIE Ganesha, perguruan tinggi vokasi bisnis di Jakarta. Perbedaan gaya komunikasi yang kontras—Gen Z serba digital dan informal versus Gen X formal dan hierarkis—sering menimbulkan misinterpretasi dalam pembelajaran, komunikasi digital, serta bimbingan akademik dan magang. Penelitian bertujuan mengidentifikasi bentuk disrupsi, faktor penyebab, dan merumuskan strategi adaptif. Metode yang digunakan adalah kualitatif dengan desain studi kasus, melibatkan 12 mahasiswa Gen Z dan 8 dosen Gen X melalui wawancara mendalam, observasi partisipatif pasif, dan dokumentasi pesan digital. Analisis data menggunakan model interaktif Miles, Huberman, & Saldaña dengan pisau analisis Model Komunikasi Shannon-Weaver dan Social Penetration Theory. Hasil penelitian menunjukkan tiga temuan utama: disrupsi di kelas akibat metode ceramah satu arah; disrupsi komunikasi digital akibat perbedaan interpretasi emoji, formalitas, dan kecepatan respons; serta disrupsi dalam bimbingan dan magang akibat perbedaan ekspektasi waktu respons dan otonomi. Penelitian menyimpulkan perlunya strategi adaptif dua arah, pelatihan komunikasi lintas generasi, dan panduan etika komunikasi digital inklusif. Kontribusi penelitian ini memperluas aplikasi teori komunikasi klasik dalam konteks pendidikan vokasi multigenerasi serta menyediakan panduan praktis bagi pengelola perguruan tinggi
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