Evaluating Financial Viability and Competitive Advantage in Urban Beverage MSMEs: A Case Study of a Watermelon-Based Drink Enterprise in Indonesia. Ganesha Entrepreneurship Review, [S. l.], v. 1, n. 1, p. 39–53, 2026. Disponível em: https://jurnal.stieganesha.ac.id/index.php/ger/article/view/414.. Acesso em: 26 jul. 2026.