ABAS, Farhat; HARDINI, Annisa; MIRA, Mira; FAISAH A.S, Nurul; HERAWATI, Tuti; SAEFULLAH, Aep. Building Brand Equity through Viral TikTok Content Strategies: A Phenomenological Study of MSME Entrepreneurs. Journal Of Applied Multidisiplinary Studies , [S. l.], v. 2, n. 1, p. 39–46, 2025. Disponível em: https://jurnal.stieganesha.ac.id/index.php/jams/article/view/323.. Acesso em: 23 apr. 2026.