Vol. 1 No. 1 (2026): June 2026

Articles

• Transforming Ideas into Action: A Phenomenological Study of Student Experiences in the GLP STIE Ganesha Business Plan Competition

  Ekky Noviar, Turah Slamet, Suhermanto Suhermanto (Author)

  01-14

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• Marketing Strategy in Building Brand Image: A Case Study of SMK Sumbangsih Multimedia Jakarta

  Nidya Juliani, Ahmad Fadli, Abdul Kohar (Author)

  15-28

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• Entrepreneurial Interests and Talents of College Students: A Qualitative Study of STIE Ganesha Students

  Widi Nugraha, Rahmayanti Tumanggor, Aep Saefullah, Suhermanto Suhermanto, Ayang Jeputra (Author)

  29-38

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• Evaluating Financial Viability and Competitive Advantage in Urban Beverage MSMEs: A Case Study of a Watermelon-Based Drink Enterprise in Indonesia

  Aulia Azhima, Aep Saefullah, Purwanti Purwanti, Nurhayati Nurhayati (Author)

  39-53

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• Contemporary versus Traditional Culinary Micro, Small, and Medium Enterprises: A Comparative Feasibility Study of Two Street-Food Businesses in Greater Jakarta, Indonesia

  Joko Priyanto, Nasril Ilham, Aep Saefullah, Dede Sunaryo, Yhonanda Harsono (Author)

  54-66

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