Analysis of Employee Work Loyalty at the Directorate of Engineering of the Public Broadcasting Institution TVRI Pusat in Jakarta
Keywords:
Work Loyalty, Public Broadcasting Institution, Engineering Directorate, Employee Commitment, Qualitative Case StudyAbstract
This study aims to conduct an in-depth analysis of the work loyalty of employees at the Directorate of Engineering of LPP TVRI Pusat in Jakarta. The research employs a qualitative approach with a case study design, in which data were collected through in-depth interviews, direct observation, and document review. Data analysis was performed using the interactive model of Miles, Huberman, and Saldaña, which includes data reduction, data display, and conclusion drawing/verification. The study was conducted from May to July 2025, and the informants were employees of the Directorate of Engineering of LPP TVRI Pusat in Jakarta who have served for more than five years.The results show that work loyalty is perceived by employees as a form of moral responsibility and emotional attachment to the institution. Factors such as leadership style, organizational culture, social relations, and reward systems significantly influence loyalty. Loyalty is manifested in the form of high work attendance, readiness to work beyond operational hours, and active participation in maintaining the technical continuity of broadcasting. However, challenges such as career stagnation, workload imbalances, and a lack of technical training serve as obstacles in sustaining loyalty. This research is expected to contribute to the development of human resource management in public broadcasting institutions
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