THE EFFECT OF USING CASHLESS QRIS PAYMENTS ON STUDENTS' IMPULSE BUYING BEHAVIOR

Authors

  • Rezar Adi Pramana Sekolah Tinggi Ilmu Ekonomi Ganesha Author
  • M Revi Putra Tasman Sekolah Tinggi Ilmu Ekonomi Ganesha Author
  • Aep Saefullah Sekolah Tinggi Ilmu Ekonomi Ganesha Author

Keywords:

Standard Operating Procedures, Work Efficiency, MSMEs, Linear Regression, SPSS

Abstract

This study aims to analyze the effect of the implementation of Standard Operating Procedures (SOP) on work efficiency 
in Micro, Small, and Medium Enterprises (MSMEs). The  research employed a quantitative approach using data 
collected through questionnaires distributed to MSME respondents. The research instrument was tested using 
Cronbach’s Alpha reliability test, which yielded a value of  0.943, indicating a very high level of reliability. Data 
analysis was conducted using Pearson correlation and  simple linear regression with the assistance of IBM SPSS 
Statistics. The results indicate a positive relationship  between SOP implementation and work efficiency. The 
regression model produced an R Square value of 0.444,  meaning that 44.4% of the variation in work efficiency can 
be explained by SOP implementation. The ANOVA test  showed that the regression model is significant (Sig. = 0.009 
< 0.05), and the regression coefficient revealed that SOP  implementation has a positive and significant effect on 
MSME work efficiency. These findings suggest that the  better the implementation of SOP in MSME operations, the 
higher the level of work efficiency achieved. 

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Published

2026-04-24

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How to Cite

THE EFFECT OF USING CASHLESS QRIS PAYMENTS ON STUDENTS’ IMPULSE BUYING BEHAVIOR. (2026). Ganesha Digital Business Review, 1(1), 32-37. https://jurnal.stieganesha.ac.id/index.php/gdbr/article/view/368