Focus and Scope

The journal’s focus is on understanding how digital technologies fundamentally reshape business models, strategies, and operations across industries. Its scope operationalizes this focus by encompassing diverse areas: E-Commerce and Platform Economy (marketplaces, social/live commerce, D2C, creator economy, consumer behavior); Digital Marketing and Consumer Technology (AI personalization, influencer marketing, analytics, customer experience); Financial Technology (digital payments, QRIS, peer-to-peer lending, embedded finance, fintech risk); Digital Transformation of MSMEs and Corporations (technology adoption, readiness, process reengineering, innovation); Business Analytics and Data-Driven Decisions (business intelligence, predictive analytics, governance, data ethics); and Artificial Intelligence for Business (generative AI, chatbots, machine learning for efficiency and service).