About the Journal

Journal Title 

:

Ganesha Digital Business Review 

Initials           

:

GDBR

Frequency   

:

April and October

Online ISSN   

:

XXXX-XXXX

Editor In Chief

:

Syafran Nurrahman, S.Kom., M.Kom

Publisher         

:

LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

AIM

Ganesha Digital Business Review (GDBR) is a peer-reviewed scientific journal that aims to disseminate original research, conceptual reviews, and case studies in the fields of transformation, innovation, and development of digital technology-based business models. The journal serves as an academic forum for academics, researchers, practitioners, and students to encourage critical discussion and practical solutions to business challenges in the digital economy and Society 5.0 era, with a primary focus on the context of Indonesia and other developing regions.

SCOPE

Ganesha Digital Business Review (GDBR) accepts original manuscripts that have not been previously published using quantitative, qualitative, mixed-methods, systematic literature review, or case study approaches, in the following areas:

  1. E-Commerce & Platform Economy: Marketplace business models, social commerce, D2C, live commerce, creator economy, and digital consumer behavior.
  2. Digital Marketing & Consumer Technology: Digital marketing strategies, AI for personalization, customer experience, influencer marketing, neuromarketing, and social media analytics.
  3. Financial Technology: Digital payments, QRIS, peer-to-peer lending, embedded finance, CBDC, regtech, digital financial literacy, and fintech risk management.
  4. Digital Transformation of MSMEs & Corporations: Technology adoption, digital readiness, business process reengineering, ERP/CRM implementation, and business model innovation.
  5. Business Analytics & Big Data: Business intelligence, data-driven decision making, predictive analytics, data governance, and ethics of consumer data utilization.
  6. Artificial Intelligence & Automation: Utilization of generative AI, chatbots, RPA, and machine learning for operational efficiency and customer service.
  7. Digital Supply Chain & Logistics: Green logistics, last-mile delivery technology, IoT, blockchain for traceability, smart warehousing, and cold chain digitalization.
  8. Digital Entrepreneurship & Startups: Digital entrepreneurship, startup ecosystems, venture capital, growth hacking, product-market fit, and startup failure.
  9. Digital Governance, Ethics & Regulation: Personal data protection (PDP Law), digital IPR, digital economy taxation, cybersecurity, and digital governance.
  10. Emerging Technologies: Application of the metaverse, Web3, NFTs, virtual influencers, and decentralized autonomous organizations (DAOs) in business contexts.
  11. Information Systems & Technology for Business: ERP, CRM, SCM, business intelligence, business analytics, data-driven decision making, and information system implementation in organizations.
  12. Informatics Engineering & Computer Science for Business: Business software development, user experience (UX) for commercial applications, recommendation algorithms, and data science for business prediction.
  13. Digital Project Management & Civil Engineering: Digitalization of construction project management, Building Information Modeling (BIM), project management software, and case studies of digital transformation in the construction and infrastructure sectors.

Special Focus

The journal pays particular attention to research that addresses issues of sustainability, inclusivity, and socio-economic impacts of digital business in Indonesia and the ASEAN region. The journal welcomes contributions from academics, researchers, practitioners, and students from various disciplines, particularly Business, Management, Economics, Information Systems, Informatics Engineering, Computer Science, and Civil Engineering, whose work intersects with digital transformation.